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Flo's Closet

Video Game Icon and Diner Dash Star Challenges and Inspires Women in Tough Economic Times

Diner Dash’s Flo Opens Her Stylish Closet to Reveal a New Funky and Motivational T-Shirt Line

SAN FRANCISCO, Calif. – July 9, 2009 – Flo™, the renowned star of the Diner Dash® series and industrious resident of DinerTown™ made famous by PlayFirst, Inc., the award-winning entertainment company, is behind today’s launch of a sassy new t-shirt line entitled, Flo’s Closet. The launch signals a creative new extension of the Flo brand beyond the game world and offers a new expressive platform for fans of the franchise and style-conscious go-getters.

Flo has earned a special place in the video game landscape as a practical but determined and down to earth character. She has garnered respect as an everyday hero and developed a strong resonance with a large mainstream audience.

The t-shirt lineup consists of six colorful styles featuring inspirational slogans and designs that underscore Flo’s characteristic perseverance and ambition. Each shirt also comes with a signature seam tag of Flo’s familiar red sneakers and a “Flo Find” - a secret motivational message that reflects Flo’s internal mantras signifying that change and progression must first come from within. Sample slogans include:

  • Dream It. Do It.
  • Girl with Gumption
  • Roll Up Your Sleeves, Dreams Take Work

The launch of Flo’s Closet is deliberate in its timing as it aims to inspire and encourage women to strive towards success in challenging times. A recent study* reiterates this potential showing that female business owners are surviving the downward trend better than other businesses and Flo’s in-game character notoriously rejected the corporate life and aggressively pursued a more meaningful venture as a successful restaurateur.

While games offer an enjoyable escape from tough times, Flo’s character also mirrors real life experiences and faces difficult decisions - her ultimate message in the game world and the real world is designed to inspire and empower.

Flo’s clothing line underscores her strong philosophy and scrappy character not only in the messaging but also in the simplicity of the design and texture of the shirts. The comfortable, durable fabrics are made with 100% soft cotton and encapsulate Flo’s unique style in their design, feel and tone. They are empowering, urban designs and can be worn anywhere.

Flo came to prominence in 2004 when she debuted in the original Diner Dash® game for the PC and Mac. She is now recognized as one of the most notable characters in casual gaming and is featured in PlayFirst game titles in major retailers and more than 500 websites and is recognized globally by gamers in 20 languages.

The shirts found in Flo’s Closet are now available in all sizes and are priced from $14.99 to $19.99. They can be purchased now at PlayFirst’s specially designed website.

* Florida International University’s Center for Leadership

About PlayFirst, Inc.

PlayFirst is an innovative entertainment company dedicated to making games appealing to everyone. By creating engaging story worlds that capture the imagination and bringing them to life across popular platforms worldwide, including PC, Mac, mobile, handheld, and console, PlayFirst teams make quality gaming experiences available everywhere consumers want to play. The company's portfolio includes world-renowned titles, such as Diner Dash®, Wedding Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit

PlayFirst, Chocolatier, Diner Dash, DinerTown, Dream Chronicles, Flo, Flo's Closet, Wedding Dash, and all related titles, logos, and characters are trademarks of PlayFirst, Inc.

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